Consumers Promotions are sales strategies that encourage customers and prospects to buy a product or service.
Coupons
Coupons are certificates that entitle customers to cash discounts on goods and services. Premiums
Premiums are low-cost items given to consumers at a discount or for free. Deals
Deals or price packs offer short-term price reductions that are marked directly on the lable or package. Incentives
Incentives are used to promote many products because they create customer excitement and increased sales. They are products earned or given away through contests, sweepstakes, and rebates. Product Samples
A product sample is a free trial size of a product sent through the mail, distributed door-to-door, or given away at retail stores and trade shows. Sponsorship
Sponsorship has become an intregral part of promotion. The sponsoring company pays a fee for the right to promote itself and its products or services at or on a set location. The location can be a physical event, an event, a group, or a person. |
Promotional Tie-Ins, Cross-Promotion, Cross-Selling
Promotional tie-ins are also known as cross-promotion and cross-selling campaigns. These activites involve sales promotional arrangements between one or more retailers or manufacturers. They produce mutually beneficially results. Partners combine their resources to conduct a promotion that will conduct additional sales for each partner. Product Placement
Product placement is a consumer promotion that involves using a brand-name product in a movie, television show, sporting event, or even a commercial for another product. Loyalty Marketing Programs
Loyalty marketing programs, also called frequent buyer programs, reward customers for patronizing a company. Online Loyalty Marketing
Online versions of loyalty marketing programs have also became popular. Point-of-Purchase Displays
Point-of-purchase displays are displays designed primarily by manufacturers to hold and display their products. They are used in high-traffic areas and they promote impulse purchases. |