Promotions are decisions about advirtising, personal selling, sales promotion, and publicity used to attract potential customers. Companies use promotion to inform people about their products and services and also to enhance their public image and reputation.

There are two methods of promotion:

Product promotion: promotion method businesses use to convince consumers to select its products or services.

Institutional promotion: promotion method used to create a favorable image for a business, help it advocate for change, or take a stand on trade or community issues.